As an ecommerce merchant, you know that converting site visitors into paying customers is essential for the success of your business. Then let’s answer this question together, How do I create urgency on my Shopify store to improve conversion? One proven way to increase conversions is by creating a sense of scarcity and urgency on your product pages. When customers feel like they need to act fast before they miss out, they are much more likely to hit that “Add to Cart” button.
In this post, we‘ll explore some tips for building scarcity and urgency on your Shopify store to boost sales.
The Psychology Behind Scarcity:
Scarcity and urgency work because of the psychological principles of reactance and social proof. Reactance refers to people’s negative reaction when they feel their freedom to choose is threatened. When a product is scarce or urgent, it taps into our fear of missing out.
Social proof kicks in when customers see notifications about limited quantities or high demand. This makes them think, “If others are buying it, I should too!” Their herd mentality gets activated, driving more sales.
So in short, scarcity and urgency play upon customer psychology to get them to buy sooner rather than later.
Ways to Create Urgency on Product Pages:
Here are some effective tactics for building urgency on your Shopify product pages:
- Display low stock notifications like “Only 2 left in stock!” to indicate scarcity. The fear of missing out gets customers to buy.
- Add timers that show time running out for a sale, promotion or free gift. This prompts quick action.
- Notify visitors when X number of customers have the item in their cart right now. Social proof in action!
- Highlight how many units have been sold. Showing high demand encourages more buyers.
- Offer free or fast shipping for a short period only. The time limit prompts purchases.
- Create one-time limited edition products. Their uniqueness and exclusivity equals more sales.
The Key is Driving FOMO:
The main goal with all these tactics is instilling a fear of missing out (FOMO) in your customers. You want them to make impulse purchases instead of leaving and possibly forgetting about your store.
Scarcity and urgency are time-tested ways to drive FOMO. Be careful not to overdo it though – you don’t want to appear pushy or fake to customers. Test different methods and see which ones produce the best results.
How to add the sense of urgency & scarcity on my Shopify store?
Even though some themes offers built-in feature of displaying low in stock on product pages, there are many themes on Shopify missing this feature yet.
App Store has variety of Shopify Apps that offers low in stock notifications and timers. For the low stock counter, one app named Hey!Scarcity Low Stock Counter takes attention in the App Store with thousands of merchants and 83 successful reviews. The reviews states that the app has easy-to-use user interface, and responsive customer support in case any help needed.
Conclusion:
Generating scarcity and a sense of urgency on product pages is an impactful way to increase sales conversions on your Shopify store. Tap in to customer psychology by displaying low stock, purchase timers, demand metrics and more. Just don’t overdo it – find the right balance to drive FOMO and faster purchases!